Selling with Home Staging
Sale : Sell with Home Staging
This technique based on redevelopment is very frequently seen when the owner of a property wishes to sell, for a house as for an apartment, the same in the case of a landlord.
The leitmotiv of home staging consists of three crucial points: declutter, refresh and depersonalize.
Many real estate reality TV shows have popularized this concept to give a second skin to your home at unbeatable costs. But above all, to sell, by the use of this technique, a property that would have been slow to find a buyer until then, making it more neutral in its entirety to find a buyer and sell it more quickly.
Home staging for sale AND rental
In terms of budget during a sale, the price range can generally oscillate between 0.5 and 5% of the value of the property concerned. The home staging technique can also lend itself to housing available for rent, mainly by exploiting certain "key factors". Where it will be necessary to focus for the rental on needs a little more specific such as the kitchen and the bathroom that can be quite often too extravagant, too rudimentary or simply outdated.
The heart of action of Home staging
It is possible to see that demand is much higher in cities of medium population, where the turnover of rental housing is much lower and the properties a little more altered by time. Initially intended for sale, this technique has been extended to rental where the problems are identical. Home staging, all types of rentals combined (tourist rental, furnished, classic nude ...), corresponds on average to 30% of the interventions carried out. Activity remains up sharply with growth of 11% in 2019.
The statistics of one of the Avéo Home Staging agencies, located in Tours, show that on average the budget in this sector amounts to € 6,000 in order to minimize and reduce rental vacancy in the long term. In the city of Tours and its surroundings, the housing stock turns out to be relatively old, most of the buildings dating from the 60s remain in good condition but without real character. It is in this kind of condition that home staging makes sense and brings out the main assets of the goods for less cost.
Home staging and its limits
Home staging may seem like a miracle solution, however it is necessary to ensure that it is carried out correctly so as not to return an impression of "work in haste" despite a lower cost, which can disappoint a tenant. It is therefore essential to achieve it with the right people and with confidence and knowledge of the facts so as not to regret it.
However, this technique does not remain a guarantee to ensure that the tenant remains in place for a longer period. However the owners find a real asset with accommodation rented only in a few visits and accommodation refreshes to the tastes of the day.
- Home staging concerns sales and rentals, but also has limitations.
- Redevelopment
- The leitmotiv of home staging consists of three crucial points: declutter, refresh and depersonalize.
- Second skin to his housing at unbeatable costs.
- But above all, to sell, by the use of this technique, a property that would have been slow to find a buyer until then, making it more neutral in its entirety to find a buyer and sell it more quickly.
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to sell in Paris or its surroundings ?
Posted on 21/10/2021 by
Andy LECUYER
